📧 Inbox Gold: How Rahul Vohra Turned a Free Tool Into a $875M Email Empire!

💡 What if I told you… competing with a free product could make you millions? Sounds wild, right? Well, not if you’re Rahul Vohra—the genius behind Superhuman, an email tool so sleek it built an empire worth $875M! This edition of Deal Lift takes you through how he lifted his vision and turned a crowded space into a goldmine. 👇

🌟 From Code Kid to Deal Maker

Rahul grew up in Birmingham, UK, discovering coding at just 8 years old. By the time he entered college, he’d logged 10,000+ hours programming (the stuff legends are made of 🏆).

After studying computer science at Cambridge, Rahul dove headfirst into entrepreneurship:

🎯 2007: Founded mo.jo, a crowdsourcing app for business ideas. It didn’t click, but he didn’t stop. Instead, he teamed up with friends for his next move…

📨 Rapportive: The First Big Lift

In 2010, Rahul and his buddies launched Rapportive, an email add-on that integrated social media info right into your inbox. It was an instant hit! Users loved it, and so did LinkedIn, which bought it for $15M in 2012. 💸

Imagine the flex of announcing your acquisition by LinkedIn on LinkedIn! 😎

🚀 From Rapportive to Superhuman

Gmail was starting to feel more like a digital junk drawer. Tons of extensions, slow loading, messy UI—it wasn’t working. Rahul saw the opportunity to make email fast, simple, and, dare we say, fun.

Enter Superhuman, the email client that’s as premium as it gets. 🎩✨

But here’s the bold part: Superhuman wasn’t free. It came with a $30/month price tag. 😱 Here’s how Rahul made that work like magic:

1️⃣ VIP Only: It was invite-only, building an aura of exclusivity.
2️⃣ Personal Touch: Every user got personal onboarding sessions with Rahul himself. (Talk about royal treatment 👑!)
3️⃣ Obsessive Feedback: Rahul conducted 700+ user interviews to perfect the product. He even created a unique metric: If 40% of users wouldn’t be heartbroken without Superhuman, it wasn’t ready to scale.

💰 The Deal Stats Behind the Lift

Superhuman didn’t just grow; it flew. Here’s the timeline:

• 2016: Raised $10M to kickstart growth.

• 2019: Secured $33M in Series B funding.

• 2021: Closed a $75M Series C, hitting a valuation of $825M.

• 2023: Revenue soared to $36.5M. 💥

🧠 Deal Lift Takeaway: Build for the Best

Superhuman won’t ever have Gmail’s user count—and that’s fine. Rahul focused on power users who crave quality and will pay for it.

📣 Lesson for us: No matter how saturated a market is, there’s always room at the top. If you make the best, people will pay for it.

Superhuman isn’t just an email tool; it’s a testament to bold ideas, sharp execution, and taking on giants. 🦸‍♂️

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👀 What do you think, Deal Lifters? Ready to chase your next big idea?

📩 Quick Q: If you could reinvent any tool or platform, what would it be? Please reply and let us know!

Until the next lift,
Deal Lifter 🚀