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šŸ“ˆ From Zero to $150M: How Two Founders Rode the Podcast Wave to a Massive Exit

The story of Anchor’s pivot, timing, and perfect exit into Spotify’s arms šŸŽ§šŸ’°

In partnership with

Hey Dealifters.

If you’ve ever doubted the power of timing, this startup story will change your mind šŸ§ šŸ’„

Michael Mignano and Nir Zicherman weren’t born audio kings. They were just two guys working at a photo-editing startup called Aviary, which got acquired by Adobe in 2014. Nice exit, but not life-changing.

Fast forward a few months post-acquisition… bored, ambitious, and obsessed with audio—particularly the weird, new thing called podcasting—the duo decided to build something cool.

šŸŽ¤ Enter: Anchor.

Think: TikTok for audio. Record and post voice clips (called ā€œwavesā€) from your phone. Super social. Super simple.

In Feb 2016, Anchor launched with a mission to make audio creation as easy as tweeting 🐦.
Short-form audio was the goal… but it didn’t pop šŸš«

Instead, something unexpected happened. Users weren’t just chatting—they were hacking the app to make podcasts.

šŸ’” Cue the pivot of a lifetime.

By 2017, Anchor transformed into a full-blown podcasting platform: record, edit, host, and distribute—all for free. That was a game-changer, right when podcasting was heating up šŸŽ™ļøšŸ”„

šŸ“ˆ The growth was wild:

  • Thousands of new shows launched within months

  • Anchor became the ā€œgo-toā€ platform for beginner podcasters

  • Their free hosting model disrupted the space entirely

Naturally, VCs came knocking. In 2018, they raised a $10M Series A led by GV (Google Ventures), with participation from Accel, Eniac, and The Chernin Group.

Then Spotify slid into their DMs šŸ˜Ž

šŸŽÆ 2019: Spotify acquires Anchor for ~$150M on the same day they also scooped up Gimlet Media. That’s when it became clear—Spotify wasn’t just a music company anymore. They were making a podcasting land grab.

By 2023, Anchor was rebranded to Spotify for Podcasters and fully integrated into the Spotify ecosystem. Mission accomplished.

šŸ’” The Takeaway?

Timing isn’t just a factor—it might be everything.

⚔ Build when the market is emerging
⚔ Stay close to user behavior
⚔ Don’t be afraid to pivot
⚔ And ride the wave when it comes 🌊

The Anchor team didn’t just build a product. They caught a trend, moved fast, and executed ruthlessly. That’s how you go from $0 to a $150M exit in under 4 years.

šŸš€ Quick Hits:

  • Started: 2016

  • Pivot: 2017

  • Funding: $10M Series A in 2018

  • Exit: ~$150M to Spotify in 2019

  • Now: Fully absorbed into Spotify as ā€œSpotify for Podcastersā€

🧠 Food for Thought:

If you were building in 2015, podcasting was the early wave.
If you’re building in 2025, ask yourself… what’s the next one? šŸ‘€

Big Tech Has Spent Billions Acquiring AI Smart Home Startups

The pattern is clear: when innovative companies successfully integrate AI into everyday products, tech giants pay billions to acquire them.

Google paid $3.2B for Nest.
Amazon spent $1.2B on Ring.
Generac spent $770M on EcoBee.

Now, a new AI-powered smart home company is following their exact path to acquisition—but is still available to everyday investors at just $1.90 per share.

With proprietary technology that connects window coverings to all major AI ecosystems, this startup has achieved what big tech wants most: seamless AI integration into daily home life.

Over 10 patents, 200% year-over-year growth, and a forecast to 5x revenue this year — this company is moving fast to seize the smart home opportunity.

The acquisition pattern is predictable. The opportunity to get in before it happens is not.

Past performance is not indicative of future results. Email may contain forward-looking statements. See US Offering for details. Informational purposes only.

Thanks

Deal Lift Team