💧 From Golf Course Injury to $500M+ Empire

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What's good, Deal Lifters! 🚀

Ever wonder how someone goes from benched college athlete to running a company that celebrities literally throw money at? Well, buckle up because Brandin Cohen's journey with Liquid I.V. is about to blow your mind... 🤯

Plot twist: It all started with him being PISSED OFF that professional baseball players were drinking baby formula. Yes, you read that right. 👶

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🏌️ When Life Gives You Injuries, Make Millions

Picture this: 2014, Brandin Cohen is 24, his golf dreams are crushed (thanks, injuries 😢), and he's hanging around professional baseball dugouts wondering why world-class athletes are chugging drinks designed for toddlers.

Most people would shrug it off. Cohen? He went full investigative mode. 🕵️

He cornered team nutritionists and basically became obsessed with something called "oral rehydration therapy." Fancy words for: "How the hell do you actually get water into your body faster?"

The science breakdown: Sodium + Potassium + Glucose = Hydration superhighway 🛣️

The lightbulb moment: "Wait... there's literally NOTHING on the market that does this right?!" 💡

🧪 The Eureka Moment That Changed Everything

Cohen wasn't a scientist, but he was obsessed with one thing: Why were the world's best athletes drinking garbage? 🗑️

Here's what he discovered that blew his mind:

• Sports drinks were loaded with artificial crap ❌

• "Healthy" options didn't actually work ❌

• Nobody was using actual SCIENCE to make hydration work ❌

His solution? Create a powder that uses oral rehydration therapy to deliver hydration 2-3x faster than water alone.

The kicker: Make it taste amazing AND actually work. Revolutionary concept, right? 😏

🏪 From Whole Foods Samples to Celebrity DMs

Remember when startups actually had to WORK for customers? Cohen was out there at Whole Foods, one sample at a time, convincing people to try his mystery powder.

The results? Mind-blowing. People tried it once and became instant believers.

Why it worked:

• You could literally FEEL the difference ⚡

• No artificial nonsense 🚫

• Actually solved a real problem 💯

Fun fact: While other "wellness" brands were busy with Instagram ads, Cohen was building real relationships with real customers. Old school? Maybe. Effective? Absolutely. 📈

🌟 How Justin Bieber Became Their Walking Advertisement

Now here's where it gets SPICY... 🔥

2018 rolls around, and Cohen partners with Direct Relief (major humanitarian org). Suddenly, Liquid I.V. isn't just a drink company - they're shipping life-saving hydration to Uganda, Nepal, and disaster zones worldwide.

The genius move: Their powder form makes international shipping ridiculously easy. While competitors are shipping heavy bottles, Liquid I.V. is sending lightweight packets that actually help people. 🌍

Then the celebrities noticed...

Enter Scooter Braun (yeah, the guy who manages everyone famous). One conversation leads to another, and suddenly:

• Kendall Jenner is investing 💰

• Kevin Hart is on board 🤸

• Justin Bieber releases an exclusive "Yummy" flavor 🍓

• Scooter Braun becomes a business partner 🤝

Plot twist: They didn't chase celebrities. The celebrities chased THEM because the mission was genuine.

📊 The Numbers That'll Make You Thirsty

Let's talk about what Cohen actually built:

The Impact Numbers:

• 5+ million servings donated worldwide 🌏

• 2+ million servings to frontline workers during COVID 🏥

• 1,800+ hospitals served across the country 🚑

• Started with 500 servings to LA homeless shelter in 2014 ❤️

The Business Numbers:

• Estimated $500M+ valuation (and climbing) 📈

• Celebrity investors throwing millions at them 💸

• Whole Foods to Target shelf presence 🏪

• International expansion across multiple continents 🗺️

🎯 The Secret Sauce: Mission Over Money

Here's what separates Liquid I.V. from every other wellness brand:

Most brands: "How do we make money?" 💰
Liquid I.V.: "How do we help people?" ❤️

The "Change The World" Mission:

• For every product sold, they donate to someone in need

• Focus on communities hit by natural disasters

• Partner with legit humanitarian organizations

• Make hydration accessible globally

Why celebrities actually care: It's not just about the product - it's about being part of something bigger.

🧠 The Mastermind Strategy Behind the Success

Cohen didn't just stumble into success. Here's his playbook:

1. Solve a REAL Problem ✅

• Athletes needed better hydration

• Existing products sucked

• Science had the answer

2. Start Small, Think Big ✅

• One sample at a time at Whole Foods

• Build genuine customer relationships

• Let quality speak for itself

3. Mission-Driven Growth ✅

• Donation from day one

• Authentic partnerships

• Social impact over profit

4. Celebrity Strategy Done Right ✅

• Let the mission attract them

• Genuine partnerships, not paid endorsements

• Aligned values over quick cash

🔮 What's Next: The Hydration Empire

Cohen isn't stopping at drinks. Here's what's cooking:

Product Expansion:

• Full wellness lineup beyond hydration 💊

• Science-backed formulations 🧪

• Products for every wellness need 🎯

Global Mission:

• Sustainability initiatives ♻️

• Innovation in humanitarian aid 🌍

• Reaching even more communities in need 🤲

The Vision: Become the go-to brand for people who want products that actually work AND make a difference.

💡 The Lessons Every Entrepreneur Needs to Know

From Cohen's playbook:

1. Find mentors with diverse experience - They expand your knowledge exponentially 🧠

2. Start with WHY, not WHAT - People buy into missions, not products 🎯

3. Face-to-face beats digital - Real relationships build real businesses 🤝

4. Science + Story = Success - Have both substance AND narrative 📚

5. Consistency over virality - Steady growth beats quick fame 📈

🚨 The Plot Twist Nobody Saw Coming

While everyone was focused on the celebrity partnerships, here's what really happened:

Liquid I.V. became the hydration category KING 👑

They didn't just compete with Gatorade - they created an entirely new category. Premium hydration that actually works, tastes great, AND does good in the world.

The result? Every major retailer wants them, every celebrity endorses them, and customers literally can't live without them.

🔥 The Bottom Line

Brandin Cohen took a golf injury, turned it into a mission, and built a hydration empire that celebrities BEG to invest in.

The real genius? He proved that you can build a massive business by actually giving a damn about people.

While other wellness brands chase trends, Liquid I.V. chases impact. While others focus on profits, they focus on people. And somehow, that made them more profitable than everyone else. 🤔

The lesson: Sometimes the best business strategy is just being a decent human being.

So Deal Lifters, what do you think?

Is Liquid I.V. the future of wellness brands, or just really good marketing? And more importantly... have you tried their stuff yet? 👀

P.S. - If you're still drinking regular sports drinks, you might want to see what all the celebrity fuss is about... Just saying. 😉

Stay hydrated (and lifted),
The Deal Lift Team 💧📈

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