From Blog to Bucks 💰 – The $100M Coffee Empire You Didn’t See Coming

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The Wild Ride of Dave Asprey – The Original Biohacker

Let’s cut the fluff – this dude is built different.

He’s the Godfather of biohacking 🧠, the brains behind Bulletproof Coffee ☕, a New York Times bestselling author 📖, and believes he’ll live to 180 years old (yes, you read that right). Oh, and did we mention he turned a blog post into a +$100M revenue business?

Buckle up – this story is wild.

From Tech Nerd to Biohacker Extraordinaire

Dave Asprey wasn’t some dropout-turned-founder. Nope. He played it straight for two decades—grinding away in tech at companies like Blue Coat Systems, Citrix, and Trend Micro. But while his career thrived, his health crashed. Hard.

At 300 pounds with chronic fatigue and brain fog, Dave was struggling. So, instead of just hitting the gym like the rest of us, he went full mad scientist—testing nootropics, stem cells, neurofeedback, and any experimental method to hack his body into peak performance.

And then? His big break didn’t come from some futuristic science lab. It came from a tiny mud hut on the side of a Tibetan mountain.

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The $100M Idea Started With… Yak Butter? 🐃

In 2004, while trekking Mount Kailash in Tibet (one of the most sacred places on Earth), Dave was freezing at -10°F. Feeling like absolute garbage, he stumbled into a local hut where a Tibetan woman handed him a cup of po cha—a traditional yak butter tea.

Minutes later? Boom. Energy through the roof. Mental clarity unlocked. It was like someone turned his brain on for the first time.

So when he got back home, Dave needed to recreate this magical elixir. He spent seven years testing every butter, tea, and coffee imaginable before finally cracking the perfect formula.

Then, in 2009, he did what any tech geek would—he blogged about it.

Bulletproof Coffee Was Born ☕🚀

The post exploded. Health nuts and productivity junkies swore by it. And in 2011, Dave went all-in, selling DIY kits so people could brew his high-fat, high-energy drink at home.

The secret sauce? Three key ingredients:
✅ Grass-fed butter (for those creamy, brain-boosting fats)
✅ MCT oil (a turbo-charged energy source)
✅ High-quality, mold-free coffee beans (because mycotoxins = bad vibes)

By 2014, Jimmy Fallon was raving about Bulletproof Coffee on TV, and the product was flying off the shelves. But instead of just selling more coffee, Dave played chess while others played checkers.

He dropped The Bulletproof Diet—a book that championed high-fat, low-carb eating (with Bulletproof Coffee as the centerpiece). It became a New York Times bestseller and turned the brand into a full-blown movement.

The Cash Started Pouring In 💰

The hype led to a $9M Series A in 2015, with investors betting big on Bulletproof’s future. And between 2017-2020, the company raised another $70M, raking in $100M+ in sales.

Meanwhile, Dave kept pushing boundaries. He launched a world-famous podcast, wrote five more books, and spent millions optimizing his health (we’re talking cryotherapy, stem cells, and God-knows-what-else).

His goal? Live to 180 years old. 🧬

If modern biohacking has a poster boy, it’s this guy.

The Takeaway? Be Interesting

There’s a million ways to build a business. Dave’s path was anything but typical. And that’s exactly why it worked.

Jeff Bezos once wrote:
👉 “The world wants you to be typical – in a thousand ways, it pulls at you. Don’t let it happen.”

So whether you’re launching a startup, writing a newsletter (👀), or just figuring out your next move—take the interesting path.

Because interesting paths lead to extraordinary destinations.

Now go brew yourself a Bulletproof Coffee and start hacking your future. 🚀

Thanks,

Deal Lift